BCCI seeks IPL title sponsor; Bans fantasy gaming and illegal betting companies from bidding

Shortly after the conclusion of the Indian Premier League (IPL) 2024 auction, the Board of Control for Cricket in India (BCCI) is now looking for a title sponsor for its prestigious franchise T20 tournament. Notably, the apex cricket association does not seek sponsorship from fantasy gaming companies and gambling and betting brands.

This is the first time that fantasy gaming companies have been banned from participating. When the BCCI was looking for a jersey sponsor for the national teams in early June, it had decided to ban real money games (RMG) brands and not fantasy sports brands.

The minimum price for the rights is Rs 360 crore per year, with the BCCI reportedly targeting a five-year grant until 2028 Cricbuzz. The Invite to Tender (ITT) document will be available by January 8th. Meanwhile, Tata Group had held the rights until the end of the 2023 IPL season.

According to the ITT document, bidders should also not engage in betting or gambling services, either domestically or internationally. Furthermore, they should also not be the one offering betting or gambling services or investing in the mentioned companies.

This not only affects the bids of the betting and gambling brands themselves, but also the bids they make Replacement brands. This is one of the most common methods used by illegal betting and gambling operators to attract sponsors for sporting events.

When it comes to why fantasy gaming brands were banned from bidding, the BCCI does not provide a clear reasoning. A possible reason could be the ongoing GST related issues This is what online gambling companies are going through, with even their legality being questioned.

Another possible reason could be that the BCCI does not want a competing brand to Dream11 in its sponsorship bouquet. Incidentally, the BCCI received backlash today regarding the sponsorship Dream11 after their jersey features the Dream11 logo prominently in front of the jersey.

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