“Betr boosts portfolio with Chameleon tech”,

Betr acquires Chameleon platform from FansUnite

Betr, a sportsbook backed by News Corp, has acquired the Chameleon platform from FansUnite Entertainment for $7.4m. As part of the deal, Betr will pay $2.2m in cash and $1.5m in equity at closing, as well as another $2.2m in cash and $1.5m in equity over the course of the next 12 months. The Chameleon platform offers a range of gaming solutions, including player account management, sports betting engine, and casino management. Betr believes that this acquisition will enable it to vertically integrate PAM, sports betting engine, online casino technology, and other future gaming verticals into its direct-to-consumer platform. This, Betr states, will accelerate its broader sports betting market coverage and igaming capabilities, allowing the company to launch a fully integrated sportsbook and casino. Additionally, this acquisition will help the business save on long-term product costs.