“ESG: A Win for Gambling?”

The iGaming industry is swiftly embracing Environmental, Social, and Governance (ESG) standards, a framework of standards that considers the needs of all stakeholders, including investors, executives, employees, customers, the wider community, and the environment. ESG measures can bring in investors who are interested in making positive change, encouraging them to invest in an industry they might otherwise overlook. Moreover, prioritizing ESG boosts a company’s reputation, which paints a good light on the business, eventually resulting in gaining a better investment outlook.

Apart from improving reputation and attracting investors, ESG standards can also aid in obtaining permits from regulatory bodies such as the Malta Gaming Authority. Responsible gambling is also a must for companies in the gambling industry. Ethical online casinos need to strive to protect their customers’ gambling behavior by leveraging AI solutions. Using AI can detect clients’ gambling habits and preferences, improve security, and enable casinos to provide better service. By implementing ESG standards, companies can ensure socially conscious business practices and potentially gain more profit while simultaneously creating a better future.