European gaming companies on the offensive as US increasingly regulates igaming

The world of online gambling, which includes sports betting, poker, casino games and bingo, is undergoing a remarkable transformation in the United States. As the US increasingly embraces and regulates the iGaming industry, European gaming companies are seizing the opportunity to expand their presence and influence in this lucrative market. In this article, we examine how European brands, software companies and startups are making headway in the US iGaming landscape and attracting the attention of young businesspeople from Northern Europe interested in investing or pursuing a career in this dynamic sector.

European brands on the rise

European gaming giants such as Entain and Flutter Entertainment have quickly capitalized on the emerging iGaming market in the US. Their successes in the United States underscore their central role in shaping the future of the industry. Let’s talk about a few European gaming giants that have made a big impression in the United States.

First up we have Entain, a well-known name in the European iGaming scene. They’ve broadened their horizons by teaming up with MGM Resorts International to bring us BetMGM. BetMGM has become a major player in the US market thanks to its strong offering in both sports betting and online casino games. This partnership combines Entain’s extensive iGaming expertise with MGM’s solid presence in the US casino industry, creating a powerful combination that appeals to American bettors.

Next we have Flutter Entertainment, another heavyweight from Europe. By owning FanDuel, they made a big splash in the US. FanDuel has quickly become a household name in American sports betting, offering a user-friendly platform, competitive odds and some pretty aggressive marketing campaigns. By entering the US market, Flutter Entertainment has established itself as a major player in the global iGaming scene.

These European brands have successfully navigated the complexities of the US market, positioning themselves alongside DraftKings as two of the three largest locally licensed brands. Their experience and resources make them attractive options for investors and job seekers interested in the iGaming sector.

Software companies based in Europe are thriving

While European gaming brands are making headway in the US, European-based software companies are also making their mark on the American iGaming landscape. These companies provide critical technologies and services that advance the online gaming experience in the United States.

– Kambi, a sports betting software provider based in Stockholm, Sweden, has established a strong presence in the US market. Working with various US-based operators, Kambi’s state-of-the-art sports betting solutions have proven crucial in providing American bettors with an exceptional sports betting experience. Its reliability and versatility make Kambi an attractive choice for US operators seeking premium sports betting technology.

– Headquartered in Sweden, Evolution Gaming is a global leader in live casino solutions. The company’s state-of-the-art live dealer games are hugely popular with US players, offering an authentic casino experience from the comfort of your own home. As the US online casino market continues to grow, Evolution’s innovative offerings are in high demand, making the company a major player in the American iGaming industry.

– NetEnt, a renowned Swedish software provider, is celebrated for its portfolio of fascinating online slot games. By entering the US market, NetEnt has enriched the American online casino landscape with its visually stunning and feature-rich slots. These games have been well received by US players and further solidified NetEnt’s slots presence in the growing US iGaming market.

– Malta-headquartered Pragmatic Play has made significant strides in the US online casino sector. Known for its diverse range of slots, table games and live casino products, Pragmatic Play has partnered with US operators looking to provide their players with engaging and entertaining gaming options. The company’s commitment to quality and innovation has strengthened its reputation in the American iGaming scene.

Startups are disrupting the industry

In addition to the established European gaming brands and software companies we’ve discussed, let’s not forget the exciting startups shaking up the iGaming scene in the US. These innovative newcomers are bursting with fresh ideas and are changing the rules of the game for both investors and job seekers.

Consider, for example, the upheaval in the world of sports betting. Startups like Draft, WynnBET and PointsBet are not satisfied with the status quo. They are tackling the traditional sports betting industry with a completely new approach. These companies offer unique features, promotions and user experiences that have caught the attention of US bettors and offer them attractive alternatives to the established sportsbooks.

Let’s come to the online casinos: here too, some young players are causing a stir. Companies like Golden Nugget Online Gaming and Rush Street Interactive are reshaping the online casino experience. Your focus? Create user-friendly interfaces, offer tempting bonuses and continually expand your game offering. The goal of these startups is to make online casino games more accessible and enjoyable for players.

And let’s not forget the realm of fantasy sports and beyond. There are innovative companies like Monkey Knife Fight and Underdog Fantasy carving out their own niches. They aren’t just limited to traditional fantasy sports; They venture into emerging iGaming markets such as daily fantasy sports, esports betting and more. These startups are pushing boundaries and exploring new possibilities in the ever-evolving world of iGaming.

What’s next?

As the US continues to regulate and promote the iGaming industry, European gaming companies, software providers and startups are taking the initiative to succeed in this promising market. Brands like Entain and Flutter Entertainment have become pillars of the US iGaming landscape, while software companies like Kambi, Evolution, NetEnt and Pragmatic Play contribute key technology and gaming content. Additionally, startups bring fresh ideas and innovations to the industry, making the US iGaming sector an exciting and dynamic space for investors and young businesspeople from Northern Europe looking for opportunities in this fast-growing area.

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