Exploring the importance of valuations to Arizona’s powerful small business sector

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It’s certainly not an understatement to say that small businesses are the backbone of Arizona’s economy. You could probably even say that small businesses are also the vital organs of the Copper State, considering how many there are and how many people they employ as a group.

Over the last decade, small businesses in particular have been strongly encouraged to explore new ways of approaching customers. This is predominantly a website that is mobile-friendly, has a social media presence, and is review-focused.

Reviews come in many forms and seem to have become one of the most important factors considered when customers decide between one company and another. This even goes so far that companies willingly give away products in return for reviews. Should small businesses still be concerned about these online reviews?

Importance of well-received small businesses in Arizona

According to Boost Suite, small businesses make up over 99 percent of all Arizona businesses, numbering approximately 592,000. That’s a colossal number, especially in a state with a population of nearly 7.3 million. While some of these small and micro-enterprises are aimed primarily at locals, many are now reaching out to areas further afield.

This is reflected in the overall exports of small businesses. Of the $21 billion Arizona generates from exports, over a quarter comes from small businesses alone. With over $5 billion in revenue going to the state, it’s clear that small businesses are not only doing well domestically, but many are respected enough to attract customers from beyond state borders.

In the modern age of business, it’s safe to assume that websites, social media sites, and online reviews have influenced much of the sales of these small businesses – especially those that export. While many think about the power of reviews on mega-sites like Amazon, where incentive reviews have become the norm, just a few reviews online can make a difference and even help improve a business.

Reviews make a difference in their many forms

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If you’re looking for something new, know that you want both a good experience and a fair price, and want to avoid a bad experience at all costs, you’ll probably turn to some kind of review platform. Dedicated evaluation platforms for individual industries are increasingly being used for this purpose.

In the relatively new US industry of iGaming, there is an expert reviews website that covers everything from payment methods to game package reviews with bonus access. This can be seen from the Hollywood Casino review and promo code. Readers are recommended to check out the review to not only make a good decision but also get a bonus.

Sites like this operate more independently than some review platforms. Platforms like Trustpilot and Yelp have long been popular with anyone who wants to get involved and express their praise or displeasure – usually the latter. However, they lack a bit of control and moderation, which can be very damaging for small businesses.

Still, 81 percent of Americans base their decisions on online reviews and prefer to seek expert opinions – only 31 percent of Americans prefer this route. Anyone who has ever shopped online will know the impact of a bad review, but the way back is through a response, as almost 90 percent of customers read these responses from the company in question.

Responding to bad reviews yourself can go a long way toward negating the impact of a bad review. For this reason, many prefer to set up on-site review areas. This makes it easier to keep track of reviews and respond to them. This makes the company more human, and a friendly company is the reason why many prefer small companies to large ones.

Online reviews can have a big impact on sales no matter where they are posted, and when you’re a small business, every little thing helps. Therefore, wherever possible, small businesses should accept reviews and try to stay up to date.

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