FanDuel expands its iGaming offerings with the acquisition of BeyondPlay

FanDuel, the leading online sports betting and fantasy sports brand in the US, has announced that it has acquired BeyondPlay, a B2B iGaming software company, for an undisclosed amount. The deal will enhance FanDuel’s iGaming offering by adding BeyondPlay’s innovative jackpots and multiplayer technology to its casino platform.

BeyondPlay: A rising star in the iGaming industry

BeyondPlay was founded in 2021 by Karolina Pelc, a former casino director at LeoVegas. The Company offers two main products: a jackpot management system that enables flexible and tailored jackpot campaigns, and multiplayer software that allows multiple users to participate in shared casino gaming sessions and pool their stakes for a shared entertainment experience.

BeyondPlay has secured gaming licenses in Ontario, the UK and Malta and works with some of the industry’s leading iGaming operators including LeoVegas, Casumo and ComeOn. The company has also raised €5 million in funding from various industry investors including Bettor Capital, Tigrim Capital, Winforton Investments, Feda Mecan, Mark Blandford and Alexandre Tomic.

FanDuel expands its iGaming offerings with the acquisition of BeyondPlay

FanDuel: A dominant force in the US iGaming market

FanDuel is part of Flutter Entertainment, the world’s leading sports betting and iGaming company, which also includes brands such as PokerStars, Betfair and Paddy Power. FanDuel operates the leading sports betting and second-largest iGaming brand in the U.S., with a market share of 26% in the fourth quarter of 2023, up from 21% in the same period of 2022.

FanDuel offers online sports betting, fantasy sports, casino, poker and horse racing in various states in the United States where online gambling is legal and regulated. The company also recently launched its own TV channel, FanDuel Sportsbook Live, which broadcasts live sports betting content and analysis.

The advantages of the takeover for both parties

FanDuel’s acquisition of BeyondPlay will bring several benefits to both parties. For BeyondPlay, it represents an opportunity to expand its technology and reach a broader audience in the US, one of the fastest growing and most lucrative iGaming markets in the world. FanDuel will strengthen its iGaming offering with the addition of BeyondPlay’s world-class jackpots and multiplayer technology, which will improve customer experience and engagement.

Asaf Noifeld, managing director of FanDuel Casino, said: “Our US strategy is to invest to win, and continually improving our iGaming offering to our customers is an important part of that.” This acquisition strengthens the leading customer experience from FanDuel Casino with the addition of BeyondPlay’s world-class jackpots and multiplayer technology. We are also pleased to welcome their experienced team to FanDuel and look forward to working together to further expand our growing share of the US iGaming market.”

Karolina Pelc, CEO and Founder of BeyondPlay, said: “As a founder, it has been an incredibly gratifying experience to witness our start-up’s journey from its humble beginnings to becoming part of the world’s leading online sports betting and iGaming company.” This acquisition validates the hard work and dedication of our team and the vision behind our products. We are excited to partner with FanDuel Casino to amplify the impact of our technology on a global scale. This milestone not only marks the culmination of our tireless efforts, but also the beginning of an exciting new chapter.”

Financial terms of the transaction were not disclosed, but it is expected to close in the first quarter of 2024, subject to customary closing conditions and regulatory approvals.

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