Gaming Intelligence appoints Motti Colman from Optimove as a member

LONDON, February 8, 2024 (GLOBE NEWSWIRE) — Gaming Intelligence has named Motti Colman, Optimoves VP of Revenue – Gaming, to its published 2024 Hot 50 list. Each year, the Gaming Intelligence Hot 50 highlights the significant achievements of individuals in the gaming industry. Optimove is the leading CRM marketing solution for iGaming. Its software ensures that marketing always starts with the customer and not with a campaign or product.

In collaboration with Bragg Gaming, the Gaming Intelligence Hot 50 recognizes individuals who have made notable contributions to their company or the gaming industry over the past year. This award has a history of more than a decade and recognizes professionals in a variety of roles, including C-level executives, account executives, game designers, human resources managers, lawyers and responsible gambling advocates.

The news follows Colman’s promotion to Vice President of Revenue – Gaming at Optimove after spending nine years with the company. In total, Colman has over fifteen years of sales and business development experience spanning online and offline gaming.

“I am honored to be named to the prestigious Gaming Intelligence Hot50 list for 2024,” said Motti Colman, VP of Revenue, Gaming. “This recognition is a testament to the collective efforts of Optimove’s incredible team and our commitment to driving innovation in the iGaming industry. As we continue to help lead the iGaming industry toward outstanding CRM marketing solutions, we look forward to contributing to the industry’s growth and success in the coming year.”

The announcement follows the recent release of the 2023 EGR Power 50 list, which revealed that 56% of operators listed are working with Optimove. With a CDP at its core, Optimove helps data-rich brands manage comprehensive CRM marketing frameworks. By personalizing thousands of campaigns across hundreds of segments, Optimove enables brands to reach their customers with the right message on the right channel, improving player loyalty, retention and lifetime value.

About Optimove

Optimove is the first customer-centric marketing platform. Its solutions ensure that marketing always starts with the customer and not with a campaign or product. Customer-centric marketing has been proven to lead brands to an average increase in customer lifetime value of 33%.

It is the only customer-centric marketing platform built on the combination of 1) rich historical, real-time and predictive customer data, 2) AI-driven multichannel journey orchestration, and 3) statistically credible multi-touch attribution of every marketing action.

In the 2023 Gartner Magic Quadrant for Multichannel Marketing Hubs, Optimove ranked highest in execution and broadest in vision among challengers. In the accompanying report from Gartner and ranked #1 for Multichannel Marketing Journey Orchestration.

Optimove provides industry-specific and application-specific solutions for hundreds of leading brands including bet365, Kindred, Kaizen, Betfred, Entain, Sisal, Pennsylvania Lottery and others across the gaming sector.

For more information, visit

  • Motti Colman, Vice President of Revenue, Gaming


Source link