Goal.com Betting – How we produce our content – Yurika.R

• The Goal.com Betting vision
• The Goal.com Betting values
• Goal.com Betting editorial process
• Goal.com Betting team
• More about the Goal.com Betting Advertising Disclosure

Policy last updated: 21/08/2024

Goal.com Betting vision

Goal.com Betting is dedicated to giving Goal.com readers best in class insight, analysis and information when it comes to information regarding betting and gambling both in-person and online.

We provide value for Goal.com readers by empowering them to make their own, well-informed decisions on betting and gambling through educational content on betting and odds, expert analysis and betting tips on the biggest events.

Goal.com Betting values

Accuracy – Goal.com Betting enforces a high level of writing, fact-checking, sub-editing and a schedule of regular updates to make sure all content is accurate and up-to-date.

Balance – We fairly represent the positives and negatives of all brands, products and offers we cover to give the reader the information they need to make informed decisions on betting and gambling.

Context – As part of our mission to help readers make informed decisions, we’re committed to giving readers on-going research that is both in-depth and insightful to give them the context they need to compare different products and select the best option from there.

Expertise – All content published on Goal.com Betting is written by writers that boast years of experience in betting and gambling, both as bettors and in a journalistic capacity.

Safer Gambling – Goal.com Betting is committed to promoting safer gambling and we give our readers tips and guidance on how to keep their gambling fun.

Legal and Compliant – Goal.com Betting guarantees that all betting brands featured in the betting hub are licensed by the UK Gambling Commission, with a brand’s loss of licence resulting in a removal from the site.

Transparency – As highlighted by this document, Goal.com Betting is committed to being transparent about the way we produce our content, from the way it’s funded to the way it’s produced and distributed.

Goal.com Betting editorial process

Every article that is published on Goal.com Betting is designed to deliver betting expertise and insights that give readers value.

We follow a robust process to maintain Goal.com’s industry-leading editorial standards:

1. Goal.com Betting’s expert writers research, write and fact-check articles
2. The Goal.com Betting editorial team provide a secondary-level of review to ensure content accuracy
3. Goal.com Betting content is shared with readers across the site*
4. Goal.com Betting monitor content accuracy on an ongoing basis
5. Goal.com Betting editors produce content updates to keep content relevant

*Goal.com shares and promotes Goal.com Betting content with its audience in a number of ways:

• Home page links to the Goal.com Betting section
• Sub-navigations provide quick access to the most popular Goal.com Betting content
• Internal linking from relevant articles to Goal.com Betting content
• Editor’s Picks carousel promotes Goal.com Betting content

Goal.com Betting team

Peter Pele – Writer

He is Peter, a dedicated writer specializing in sports and iGaming content with a focus on SEO, active in the field since 2015.

As a passionate Arsenal supporter from Abuja, Nigeria, his enthusiasm for sports extends beyond just watching football; he is also deeply involved in reading about various sports and designing websites using WordPress.

Lawrence Baidoo – Writer

Lawrence Degraft Baidoo is in charge of content provision of the betting section of Goal Ghana.

Lawrences writes and oversees the site’s offers having gained writing and betting experience over the past few years.

In the last three years, Lawrence has had stints with the Guardian, Sportsworldghana.com and Myjoyonline.com.

He also has a strong idea of the Ghanaian betting market as well.

Thaddaeus Amralo

Thaddaues is a passionate SEO content writer with a knack for breaking down complex terminologies and concepts for the average Joe to understand.

His passions are soccer and UFC, but you’ll find him gawking at a few sports that spark his interest like American football and basketball.

When he’s not writing, you’ll find Thaddaues spending time with his family and watching movies.

Goal.com Betting Advertising Disclosure

Goal.com Betting visibly displays an advertising disclosure in the header of every page:

‘+18 | Commercial Content | T&C’s Apply | Play Responsibly | Advertising Disclosure’

“Goal.com Betting content can feature affiliate links, meaning we will receive commission if you decide to sign up for one of the offers. This doesn’t influence our reviews or recommendations, but it may affect the placement and order of gambling operators in our content.”

Key here is that any payments received do not influence our evaluations.

The reviews and ratings of bookmakers, online casinos, new customers and existing customer offers reflect our journalists’ reporting of fact-based truths and their expert opinions, backed by years of covering the betting and iGaming landscape.