FanDuel Shifts Focus to Enhancing iGaming Experience,

FanDuel is currently the leading online sportsbook operator in the US market, with a market share that far surpasses its closest competitors. However, the company still has room for improvement in its online casino offering. As the parent company of FanDuel, Flutter Entertainment has pledged to investors and analysts that addressing the issues with its US iGaming platform is a top priority. Despite its sports betting dominance in the market, FanDuel trails behind BetMGM and DraftKings when it comes to the online casino market. This highlights the importance of FanDuel improving its iGaming offering to remain competitive.

FanDuel has already made some headway in the iGaming market, increasing its market share from 17% to 20% in one year. This is significant as online casinos are only legal in a handful of states compared to those that allow sports betting, indicating potential for growth in the long term. Additionally, online casinos offer higher margins and lower overhead compared to sports betting, making it a potentially lucrative market for operators. FanDuel is capitalizing on this by introducing rewards and bonuses to encourage customers to spend more time on the platform.

These moves have already shown positive results, with FanDuel’s iGaming app ranking 6th in a recent survey. Industry experts predict that FanDuel will continue to gain market share as rivals reduce advertising and promotional spending. However, one potential hurdle for FanDuel is Boyd Gaming’s migration of its Stardust Online Casino away from FanDuel. This could potentially affect FanDuel’s market share, as Boyd Gaming is also the former’s sports wagering partner outside of Nevada.