“Kwiff’s Underage Marketing Fiasco”,

Kwiff Faces ASA Sanction for Underage Marketing Violations

The UK Advertising Standards Authority (ASA) has taken a firm stance against Kwiff for placing a gambling ad next to content aimed at minors on the Portsmouth FC website. Despite the operator denying intentionally targeting minors, the ASA was unconvinced and imposed sanctions. This case highlights the increasing need for effective regulation in the gambling industry, particularly in online marketing. The ASA’s decision sends a powerful message to operators to abide by responsible marketing practices and prevent minors from accessing or engaging with gambling content.