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With an impressive 91% satisfaction rate, SOFTSWISS’s Affilka, an innovative affiliate marketing management solution, presents the results of its latest Kantar customer satisfaction survey.

Kantar, the world’s leading marketing data and analytics agency, completed a comprehensive survey of Affilka customers in October 2023. The survey addressed key themes including overall satisfaction, Affilka’s image characteristics covering both functional and emotional aspects, and account manager satisfaction.

Key factors when choosing an affiliate marketing management platform

Based on the survey results, the top functional features that are a top priority when choosing an affiliate marketing management platform include:

  • Uninterrupted operation of the product and referral links
  • Product safety
  • Flexible commissions and offers for affiliates
  • Convenient working with the partner database
  • Availability and speed of data upload

What is noteworthy is that Affilka’s customers are very satisfied with these key factors. A significant number, 49% of respondents, said they were likely to recommend the platform as the platform that covers all their business needs.

Talk about General satisfaction42% of respondents with the highest rating were completely satisfied with the performance of the platform. Almost half of those surveyed were satisfied, but reported some minor problems. The average overall satisfaction score was 8.1 from 10.

Functional and emotional properties

Affilka stands out from other affiliate marketing software providers because of its key functional features. It features fast business communication at all stages, ensures quick and high-quality resolution of operational issues through dedicated account managers, and has robust features tailored to essential business needs.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments: “We are very pleased about the positive assessment of our efforts. However, it is important to emphasize that these surveys are primarily aimed at identifying areas for continuous improvement. Insights from Kantar’s surveys will guide our future efforts and improve the quality of our products and services. This invaluable feedback forms the cornerstone of our relentless commitment to continuous improvement.”

Respondents also highlighted the key emotionally Features that influence the choice of platform. The list of the most valuable aspects that differentiate the SOFTSWISS affiliate platform from the competition includes the following features:

  • Long-term and reliable partnership
  • Service at the highest level
  • High professionalism and expertise of the employees
  • Secure platform solutions

Account Manager Satisfaction

The satisfaction score of the customer service representatives exceeds the overall satisfaction and is at 9.1 out of 10, while 58% of respondents rated their account managers a perfect 10. Remarkably, 97% of customers were satisfied with the quality of work performed by Affilka’s customer service representatives. This exceptional rating is due to the high level of competence of the customer advisors, coupled with their quick response and availability, which ensured the highest level of customer satisfaction.

Approximately 44% of respondents contact their account managers two to three times per week. In summary, the remarkable feedback from survey participants underlines that the service fully meets your needs: “Account managers make consistent efforts every day. They continually make SOFTSWISS appear to be the best company in the industry.”


SOFTSWISS is an international iGaming company that offers certified software solutions for managing gambling activities. The team of experts with 1,700 employees is based in Malta, Poland, Georgia and Belarus. SOFTSWISS has a range of gaming licenses and offers one-stop iGaming software solutions. The company has an extensive product portfolio, including the Online casino platformThe Game aggregator with thousands of casino games, the Affilka affiliate platformThe Sports betting platform and that Jackpot aggregator. In 2013, SOFTSWISS was the first company in the world to introduce a Bitcoin-optimized online casino solution.

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