ReactivAction is Fast Track’s partner for the growth strategy of the Brazilian market

The aim of the partnership is to expand the brand into new markets.

Press release.- ReactivAction Ltd, A new player in the iGaming industry offering online casino games and sports betting has gone live with Fast Track, marking a strategic move to consolidate its position in several markets, starting with Brazil.

This partnership marks not only an alliance, but also an Integration of Fast Track with Altenar’s renowned Player Account Management (PAM) Platform. This collaboration highlights Fast Track’s integration with various iGaming systems and strengthens its position as a versatile CRM solution provider.

With plans to do so are expanding beyond Brazil to Canada, New Zealand and Ireland Through a second brand, ReactivAction was looking for a long-term partner who would not only understand its growth trajectory, but also be a key driving force behind its growth.

By leveraging Fast Track’s cutting-edge AI-driven tools, lifecycle automation, and real-time data analytics, ReactivAction is able to improve its player engagement and retention strategies. This advanced technology allows ReactivAction to customize communications, personalized promotions and bonuses, tailoring them to individual preferences and behaviors to provide a more tailored and engaging gaming experience.

Address to the Partnership Director of ReactivAction: Leone Stranges explained: “We were looking for a platform that would set us up for success from day one and that would allow us to implement and automate the entire customer retention strategy, a system that would adapt to our expansion and provide solutions to our unique challenges “Fast Track’s lifecycle templates, real-time capabilities and industry experience made the choice an easy one.”

Simon Lidzén, CEO of Fast Track, comments on the project: “We are always excited about it Prospect to strengthen a future-oriented surgeonr via our platform. We look forward to a fruitful long-term relationship to support ReactivAction’s growth trajectory as the brand expands into new markets.”

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