“Spain’s ad crackdown hits businesses”,

Rewritten and optimized:

Advertising is an essential aspect of business marketing, but certain products and services are prohibited from advertisement. Cigarettes and tobacco products, medicine and health products (unless explicitly regulated by Medicine Laws), alcoholic beverages with an alcohol content of over 20%, advertising with deceptive business practices, environmental or safety risks to persons, commercial communications of a political nature, and advertising targeting minors, which includes direct incitement to buy or persuade adults to buy, are strictly prohibited.

Advertising for credit or financial products is extensively regulated in Spain. To ensure fairness and accuracy in advertising, companies must provide clear, balanced, and objective information that is not misleading. Ambiguous or incomplete information that could confuse consumers should also be avoided. Legal warnings about the products or services, such as risks, cost, profitability, and annual percentage rate (APR), must be in an appropriate and readable format, easily perceived, and with superlative or diminutive adjectives only based on objective and verifiable data. The use of the term “gift” or equivalent terms with tax implications should be avoided.

When advertising is shown on broadcast media, the relevant information must be reproduced long enough to allow viewers to understand. In these cases, the advertiser may choose to include all of the information at the end of the ad, on a fixed screen, with an appropriate background contrast and for a sufficient time, which shall not be less than three seconds.

Special rules also apply to claims made about therapeutic goods and services. Any claims for preventive, diagnostic, or therapeutic purposes must comply with the promised claims and are subject to authorization or controls by the competent authorities. Claims such as guaranteed relief or cure, testimonials from health professionals, celebrities, or supposed patients, or suggesting the use or consumption of the product enhances physical, psychological, sexual, or sporting performance, and using the term “natural,” as a characteristic related to preventative or therapeutic purposes, are strictly prohibited.

Lastly, advertising about foodstuffs regarding health and nutrition, and weight control, must comply with criteria of transparency, accuracy, and truthfulness. The Spanish regulations prohibit claims that suggest specific slimming or anti-obesity properties, attribute specific and concrete preventive, therapeutic, or curative properties to certain foodstuffs, and attribute to foodstuffs intended for use in dietary supplements, medicinal or therapeutic properties.

In conclusion, businesses must adhere to strict guidelines when advertising certain products and services in Spain. Companies must ensure fairness, accuracy, and honesty in their advertising and must avoid promoting any form of bias that may cause harm to the health or safety of individuals or any other negative impact. Correct and accurate health information is an essential aspect of advertising, and businesses should comply with the regulatory guidelines that govern advertising to avoid legal implications and maintain consumer trust.