Thanks to “123-123,” Las Vegas could break the wedding record on New Year’s Eve

Posted on: December 27, 2023, 11:20 am.

Last updated on: December 27, 2023, 12:17 p.m.

No U.S. city’s economy relies more on magical number-crunching than Las Vegas. And the magic number that Sin City is betting on now is 12/31/23. The repeating “1-2-3-1-2-3” pattern prompted the city’s wedding industry to declare it a “specialty” wedding date.

An Elvis impersonator officiates a wedding at the Little White Chapel in Las Vegas in 2019. (Image: Getty)

Its final day, 7/7/07 or “Lucky 7’s Day,” set the record for the most weddings in Las Vegas in a single day with 4,492. And wedding chapels in Las Vegas are hoping this New Year’s Eve will go even further.

The icing on the cake? This special date falls on a holiday already known for its above-average knot-tying. According to the organization, about 500 ceremonies have taken place in Las Vegas every New Year’s Eve since 2018 Las Vegas Review Journal, about twice as much as a wedding on an average evening.

It’s a double whammy,” Melody Willis-Williams, president of venue operator Vegas Weddings, told the RJ. “Every time you get these special dates, they are always very popular. But combine that with New Year’s Eve and it’s a real eye-catcher.”

Willis-Williams said her company alone expects to marry more than 120 couples at its dozen area venues next Sunday evening, most as close to midnight as possible without slipping into 1/1/24.

Just five couples secured one of Vegas Weddings’ $2,000 packages, which guarantees a ceremony during the actual countdown.

Even if this New Year’s Eve doesn’t go past 7/7/07 – after all, 1-2-3-1-2-3 doesn’t come to anyone’s mind unless they think about it for a second – it’s likely to end up on the charts somewhere. According to the Clark County Marriage Bureau, No. 2 was 11/11/11 with 3,125 ceremonies and No. 3 was 10/10/10 with 2,700.

To handle the overflow of last-minute decision-makers who aren’t dreaming of a glamorous affair, Clark County has set up a pop-up marriage license office at Harry Reid Airport from now through Dec. 31.

It is open daily from 8 a.m. to 5 p.m. – unfortunately not until midnight! – near the glamorous baggage claim at Terminal 1.

Oh, and shh! Nobody tells these couples that New Year’s Eve actually falls on the 1-2-3-1 day.2:0-2-3.

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