The Stake F1 team unveils a new identity for 2024 and 2025 to create Formula 1’s freshest brand

With the debut of the Stake F1 Team at the start of the 2024 season, a new, fresh brand will be at the start. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive title partner for the 2024 and 2025 seasons, taking over the team’s exclusive naming rights and establishing a unique brand presence in Formula 1. The unprecedented move is a continuation of the successful partnership from 2023 and will mark a new beginning for the F1 team, which will compete under this new identity in 2024 and 2025. The partnership’s fan-centric focus is also complemented by Stake’s acquisition of the F1 team. The team’s social media handle is @stakef1team, reflecting the team’s new branding.

Stake F1 Team will mark the beginning of a brand new, dynamic and exciting era – one that breaks away from traditional concepts of sports and entertainment sponsorship. The aim is to redefine marketing activities in an exciting way, leaving no tradition untouched and questioning the status quo. With this innovative approach, excitement is the new currency for one of the most committed teams on the grid. Stake F1 Team was designed with the goal of keeping fans at the center – by offering a new perspective on the intersection of sports and entertainment.

Founded in 2017 by a group of entrepreneurs from the technology and betting industries, Stake has since established itself as a leading presence in the world of sports and entertainment. Expanding Stake’s involvement in the world of Formula 1 further strengthens the brand’s diverse partner list, which also includes Canadian superstar Drake, Everton Football Club and the UFC; and many more.

In 2023, the brand’s first year in the Formula 1 ecosystem, Stake has already made a name for itself through a series of unique activations focused on cross-collaboration with its other existing brand partnerships. Having successfully reached a wide audience well beyond the traditional Formula 1 fanbase in its debut year, Stake is planning a series of high-profile experiences across the 2024 F1 calendar – starting with the highly anticipated launch of the new C44, in February.

Alessandro Alunni Bravi, team representative, said: “Last season marked the beginning of Stake’s journey in Formula 1, and the brand’s new role as headliner of the Stake F1 team represents the natural and exciting next step in this journey. Stake has not only successfully supported the growing fan base of the Formula 1 developed to strengthen its own community; but also brought the sport closer to a completely new audience, from which not only our team but also everyone else in Formula 1 benefited. We had the opportunity to take part in some incredible activations with some of the Stake ambassadors, including Argentine soccer legend Sergio Aguero and Indo-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more and better and reach even further: we look forward to an even more exciting calendar of events in this new season.”

Edward Craven, co-founder of Stake, noted: “We are very excited about the opportunity to give our Formula 1 team an electrifying and brand new identity and launch the F1 season with a bold team name: Stake F1 Team.” Driven by a deep passion for speed, innovation and that Pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The coming years will be an exciting ride with some mind-blowing activities that will redefine the excitement on and off the track. So get ready and stay tuned as Stake F1 Team is heading towards an exciting future!”

Stake Chief Marketing Officer Akhil Sarin concluded: “Last season was a testament to the marketing and media value that Stake has brought to the F1 team, particularly in the digital landscape. The first phase of this partnership succeeded in increasing global brand awareness for everyone involved. At Stake, we are prepared to expand the team’s reach, fan base and visibility to unprecedented levels. Our strategy will focus on delivering unforgettable experiences that demonstrate our unwavering commitment and commitment to innovation, entertainment and global connectivity.”

Fans are encouraged to follow Stake F1 Team on for the latest updates and for exclusive behind-the-scenes content receive.

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Media contact: Will Ponissi, Senior Communications Manager,, +41 79 591 57 85 Elena Rovelli, Communications Manager,, +41 78 209 18 57

About use:

Founded in 2017 by Edward Craven and Bijan Tehrani, Stake is the world’s leading brand in the betting and gaming category. has an extensive global sponsorship portfolio including Canadian superstar Drake, Stake F1 Team, Everton Football Club, UFC and many more.
Stake is a product of an established global tech start-up called Easygo. Easygo is proud to be a leading service provider to leading brands in the gaming industry, including, and Twist Gaming, among other growing brands. Easygo focuses on creating immersive online experiences with the greatest possible transparency. The tech start-up is privately held and employs more than 600 people around the world. The headquarters are in Melbourne, Australia.

About the Sauber group of companies:

The Sauber group of companies consists of two operating units: Sauber Motorsport AG, which operates and manages its Formula 1TM team; and Sauber Technologies AG, which, in addition to full and model testing in the plant’s state-of-the-art wind tunnel and groundbreaking work, also focuses on third-party businesses in the areas of cutting-edge engineering, prototype development and additive manufacturing innovation in the field of aerodynamics. The companies work closely together and share their know-how to bring the expertise of more than 550 dedicated employees at the headquarters in Hinwil, Switzerland, into all internal and external projects.
The Sauber Group puts sustainability at the heart of its mission; His company, which operates under the environmental management standard ISO 14001, has been carbon neutral since 2011 and the company has received a three-star rating in the FIA ​​Environmental Accreditation Framework. Since its founding in 1970, the innovative Swiss company has set standards in the design, development and construction of racing cars for various championship series such as Formula 1, DTM and WEC. After its own Formula 1 debut in 1993, Sauber Motorsport AG founded one of the few traditional and privately run teams in the sport. A member of the exclusive club of teams that have competed in more than 500 Formula 1 races, the company celebrated its 30th anniversary in the sport in 2022 and continues to go from strength to strength on and off the track.

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