What is 3D Game Art? Why are 3D games so popular?

Do you like playing video games? We can bet that the lion’s share of our readers like this kind of entertainment. Which games do you like to play the most, 3D or 2D? Even though some of you still play 2D games and feel a little nostalgic, we are sure that most of you are fascinated by modern 3D games.

What is the reason for the popularity of 3D technologies? The secret lies in the full range of possibilities that 3D art offers for both developers and players.

Let’s discuss what 3D art is and its impact on the game development industry. We have collected some information from experienced 3D artists Stepicothe agency that actively works in the field of 3D game art.

What is 3D art in video games and where is it used?

Almost everything we see on the screen when playing video games is the result of the artist’s work. A 3D artist designs each character, interior or exterior of the game. In addition, the artist’s task is to develop the following game features:

  • Game concept art that defines the game’s style, unique details, and environment;
  • Videos displayed at the start of the game and when switching between game locations or chapters, promotional videos and game promotional videos;
  • Posters and visual content for game promotion.

Everything from this list can be developed through the teamwork of a 3D artist and game developers.

Main tips for a good 3D game

The essence of a good 3D game has changed over time. Almost 30 years ago, the famous Doom was a real bomb in the video game industry. If you are 35+ you may remember this game. But today it is outdated and looks ridiculously primitive; Therefore, it seems almost impossible to play, and modern PCs simply cannot run it without special add-ons. Nowadays, 3D games delight audiences with the following features:

  • Lifelike details. This refers to the appearance of the characters, game locations, some Easter eggs contained therein and even the character inventory. When you can see the smallest detail in a game location and the character’s face looks like it belongs to a real person, that’s a sign of great work by a 3D artist.
  • A color scheme designed in a specific palette that looks organic and natural.
  • Nature details as drawing nature in 3D is a challenging task.
  • Fast loading and less lag in gameplay. It’s more about the engine and the work of the developers, but it also affects the impression the game leaves.
  • The scenario is also important. When an artist and a screenwriter form a true team, the results will be impressive. By the way, it is also about an artist’s ability to understand the essence of the plot and how an author designed it in his head.

There is no formula for a good 3D game, but the results certainly depend heavily on the skills and intuition of a 3D artist working on its concept and implementation. This is easy, because the impression that the game leaves largely depends on the visual component. People understand visual information better than anyone else; Therefore, the success of a game depends heavily on the mastery of the artist.

Why are 3D games popular?

3D art technologies are not a new thing. Developers have been refining and implementing this technology in the gaming industry for over 25 years. Since the beginning of the era of 3D games, people have been fascinated by them. And even today, 3D games still occupy top positions in various ratings worldwide.

There are five short reasons why 3D games are popular:

  1. 3D technologies provide greater opportunities to develop the game environment and make it detailed and attractive. Remember that 3D provides an extra dimension to work with and can offer more ways to play.
  2. This is the most realistic technology. People tend to identify with the characters they play in the game. And 3D technologies offer a close resemblance to the human body due to the detailed anatomy. Furthermore, this reason also relates to the psychology of gamers. They like to choose attractive characters that they can identify with. 2D cannot offer the same experience.
  3. The level of immersion in the game in 3D is exceptionally high. Only VR technologies can surpass it. However, don’t forget that VR is also developed using 3D arts and technologies.
  4. We are all used to the advent of 3D. This is also justified when you talk about the popularity of 3D games. Technology is already a part of our world and we are used to it.
  5. Furthermore, 3D is constantly evolving and becoming even more visually attractive. New ideas and tools make each game surpass its predecessors, which also increases audience interest in new gaming bestsellers.


3D art is a part of our lives. We often don’t notice it in everyday life, but we do today Outsourcing 3D art Services are used by almost every company. The gaming industry is still the flagship of 3D implementation. People love playing games, and the more realistic and immersive the game is, the higher its appeal to gamers. Often people prefer a 3D game with a weaker plot but more advanced graphics over a game that lacks artistic intrigue but offers a more interesting plot and gameplay. This is how the human psyche works. Therefore, the good work of a 3D artist is crucial for successful game development. After all, everything in the game is drawn by an artist.

The 3D concept is also attractive for game developers and artists. This niche is not crowded and there are many narrow specializations in which a newcomer can realize himself. Therefore, 3D art becomes relevant and trendy, and there is no replacement for this technology today.

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