ZITRO’s land-based and digital offerings stand out at ICE LONDON 2024 – European gaming industry news

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The Gamemasters Summit, a groundbreaking digital conference powered by Kwalee and supported by media partner PocketGamer.biz and sponsors AppsFlyer and Embrace, has announced its full speaker lineup. The event brings together mobile game developers, publishers, platforms, agencies, suppliers and talent, as well as students and graduates.

The one-day online event invites delegates to participate in panel discussions and keynote sessions led by some of the industry’s most influential figures. With an Expert Track and an Emerging Track, the Gamemasters Summit offers a range of sessions and networking opportunities for people at all stages of their mobile gaming career, from entry-level to the C-suite.

The Gamemasters Summit’s motto is “No selling, no bullshit, opinions welcome” – so the content and discussion will be original, interesting and useful for all attendees.

A series of over 30 world-class speakers and insightful panels

The Gamemasters Summit is proud to present an impressive list of speakers, including industry leaders and innovators, who will share their knowledge, experiences and vision for the future of mobile gaming. Highlights include:

Javier Castro, Head of EMEA AppDev Gaming at Google, and John Wright, VP of Mobile Publishing at Kwalee, will join forces in the keynote panel to explore the latest trends and challenges facing the mobile games industry in 2024 faces.
Mikhail Katkoff, Founder of Deconstructor of Fun, and Adam Smart, Director of Product Gaming at AppsFlyer, will also join the keynote to provide their expert analysis on gaming trends and market strategies, highlighting the keys to success in the rapidly evolving mobile gaming market .
Gabriel Sturmer, CEO of Clap Clap Games, will share his journey as a game studio, developing hit games in collaboration with Kwalee, and highlight the strategies that led to their huge success.
Allison Bilas, COO at GameAnalytics, will bring her deep analytics and big data knowledge to the panel “Play By Numbers: Navigating Data Science and AI in Mobile Gaming.” Her experience with major game studios and technology providers underscores the critical role of data in the success of mobile games.
Vera Karpova, Product Manager at dev-to-dev, Chris Lefebvre, Chief Strategy Officer at ByteBrew and Eberhard Dürrschmid, CEO of Golden Whale Productions GmbH, will also participate in the “Play By Numbers” panel and provide their insights into product analysis and integration bringing enterprise-level analytics to support mobile game development.
Nikita Lord, Graduate Partnership Manager at Grads in Games – Aardvark Swift, will speak in the session “Forging Your Career in Gaming”. Nikita’s experience in bridging gaps between industry and academia is crucial for aspiring industry professionals and game developers who want to successfully enter the gaming industry.
Ben Hopkins, Creative Director at VCCP, and Justin Nield, Creative Solutions Lead at Kayzen, will discuss the session “Crafting Impact: Mastering the Ad Creative Lifecycle.” Their combined expertise provides a comprehensive overview of developing and optimizing creative strategies for effective advertising in the gaming industry. This panel will be chaired by Gavin McNicholl, Creative Director at Kwalee.
Harry Lang, Vice President of Marketing at Kwalee, brings over two decades of experience to the Gamemasters Summit. Harry will open the event with an introduction to The Summit and its agenda, setting the stage for a day of insightful discussions and networking. Additionally, his session, “Beyond the Code: The A to Z of Marketing a Hit Mobile Game,” promises to unravel the complexities of marketing in the mobile games industry.
William Cox, Head of Mobile Publishing at Kwalee, will host “Game Publishing Unveiled: Strategies for Emerging Developers.” The goal of this panel is to shed light on the intricacies of game publishing and provide aspiring developers with insights on how to make their games stand out. Will’s extensive experience in game publishing at Kwalee, Sega, and Ubisoft will lead the conversation and provide attendees with actionable advice.
Simon Platt, Vice President of Kwalee’s Leamington Studio, has been a leader in the development and production of successful mobile games, leading Kwalee’s in-house mobile games to reach over 1 billion downloads. Simon will lead the session “Crafting Hits: The Blueprint Unveiled,” aimed at aspiring game developers. This discussion explores the creative and strategic processes behind successful game development, from ideation to execution.
Eric Futoran, CEO of Embrace and former co-founder of Scopely, will discuss how the obsession with delivering flawless player experiences is critical to the success of every game and why he is committed to helping teams quickly resolve complex app issues solve.

These speakers, among many others, will provide a comprehensive look at the tools, tactics and innovations shaping the future of mobile game development and publishing. The Gamemasters Summit is an unprecedented opportunity to gain insights from the industry’s leading minds, offering strategic learning, career development and exclusive networking opportunities.

Engaging sessions for every expertise level

The Gamemasters Summit offers two different tracks aimed at both seasoned professionals and those new to the industry, so there is something for everyone:

The Expert Track offers advanced insights into topics such as data science, AI in mobile gaming, and monetization strategies. Sessions include “Play By Numbers: Navigating Data Science and AI in Mobile Gaming,” where panelists including Allison Bilas, COO of GameAnalytics, and Chris Lefebvre, Chief Strategy Officer at ByteBrew, discuss integrating data analytics and artificial intelligence into game development become and marketing.
The Emerging Track focuses on foundational knowledge and career development, with sessions such as “Crafting Hits: The Blueprint Unveiled” by Simon Platt, Head of Studio (Hybrid) at Kwalee. Participants will gain insights into the creative process behind the development of successful mobile games, from conception to implementation.

Join the leading innovators in mobile gaming

The Gamemasters Summit is not only an event for learning and inspiration, but also a premier networking opportunity for professionals looking to connect with peers and industry leaders. With discussions about the latest trends, innovations and strategies, attendees will be better equipped for the future of mobile gaming.

Attend the Gamemasters Summit to connect with these and other industry leaders, gain valuable insights, and explore the latest trends and strategies in the mobile games industry – all this and more for free!

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